People Media Group

Tri NZ Rewards Slider

Bex — Thu, 13 Jun 2013 19:06:45 +0000

Another happy client using arrival magazine…

mike — Mon, 27 May 2013 03:10:06 +0000

“Over the last month almost 40% of our redeemable coupons for SkyWalk were from Arrival Magazine”

Amy Wall
Sales and Marketing
SkyJump Ltd

Thanks Amy for letting us know. Tracking advertising can be hard. Great result!

Tip of the day for tourism businesses!

mike — Sun, 19 May 2013 21:19:30 +0000

If you are building a website for a brand or upgrading your existing website then ensure that your developer includes the ability to accept promotion codes (promo codes) in the booking or purchasing part of the site. This allows huge opportuity to track where you advertising is working. You get to try the same offer in the number of mediums and see what gets the highest return or try different offers in different mediums and see what offer atracts the most redemptions. I am surprised how many of the larger tourism companies cannot accept promo codes! Remember offers don’t have to all be cash discounts. You can try value ads and gifts. If you are looking for any advice feel free to contact us. See below Air New Zealand’s example.

Early statistics from our Smartphone apps

mike — Fri, 10 May 2013 05:19:01 +0000

After one week it’s interesting to note that the following categories are being looked at in the percentages below. While it’s only been a week it I wonder if this is how it will be after 2 months? What do you think?

Food & Drink 26%

Attractions 23.8%

Shopping 19.9%

Accommodation 18.3%

Transport 12%

Queenstown now distribution point for arrival magazine

mike — Fri, 10 May 2013 00:11:45 +0000

People Media Group are pleased to announce the appointment of a distribution agent in Queenstown. With requests from all over New Zealand for arrival we are adding new distribution points almost monthly. Our first stand is in the foodcourt in O’Connell’s Shopping Centre, Kemp Street which compliments a number of cafes, i-sites and accommodation outlets. If you have any questions or would like to act as a distribution outlet please feel free to contact us. mike@peoplemediagroup.co.nz

Features for the winter issue of arrival magazine

mike — Wed, 08 May 2013 21:51:48 +0000

The editorial team of arrival met again yesterday and we have confirmed a number of new features for the winter issue of arrival. We will be doing a feature on hot pools throughout New Zealand. There is nothing visitors to New Zealand like more than to sit in one of our countries many mineral hot pools. The more we investigate for this article the more we are surprised how many great options there are. Our goal is to inspire international visitors to try as many of them as they can. If you think we might miss one out that you know about then flick us an email or leave a comment.

We will also be doing a feature on Ski Fields with an emphasis on ensuring the many club fields get exposure. With so many Australians coming across for skiing we want to ensure they have the greatest choice presented to them. If you have anything to offer, our editor is more than happy to hear from you – although he did say he knows them pretty well (perks of being a travel writer huh!).

Book of Deals slider

Bex — Tue, 07 May 2013 20:29:15 +0000

New Zealand on Offer Slider

Bex — Tue, 07 May 2013 20:27:22 +0000

Feedback from a couple of arrival magazine clients

mike — Tue, 07 May 2013 02:00:05 +0000

It’s always great to get feedback from our clients. We share this so you can decide whether that feedback is useful for you. If something is working for them, then you may be able to benchmark against it (copy the good bits). In addition if you have not used our mediums before then this feedback may give you the confidence to chat to one of our team about we might do to gain you more customes in a cost effective manner.

“The Arrival team and the Travellers Coop Card would have to be some of the most professional people in tourism media that I deal with” Derek Melmick – NZONE the ultimate jump (thanks Derek)

“Interislander has been advertising in Arrival magazine for five years and I believe that it is the most efficient and cost-effective means for NZ tourism operators to get their products in front of international arrivals.

Interislander has seen ROI of 20:1 from our Arrival magazine vouchers. You just can’t afford to pass up on advertising opportunities like that. “

Gavin Rutherford – Sales and Marketing Manager (Thanks Gavin)

Arrival winter issue – its time to get your share of the winter visitors

mike — Tue, 07 May 2013 01:50:09 +0000

Firstly there are a number ways we can give you coverage in arrival magazine. Our most popular is straight advertising. All customer who purchase ad space also receive coupons at the front of the magazine if they have an offer for international visitors. Ads start from $330 per month with a minimum of 3 months, ie 1 issue. Our paying clients also have the opportunity to gain additional exposure by:

Providing hi-res images that we can use throughout the magazine. While not guaranteed, most of our clients get additional exposure this way.
Keeping us up to date with “whats hot or what’s new”. We have 4-5 pages dedicated to informaing international visitors about the latest in New Zealand. If your business has something new or different then we would love to hear from you. Reader feedback has indicated that this is one of the most popular sections of the magazine.
Events – we mention events throughout the magazine but will now dedicate more space to events – so if your business or region has an event comig up over the next 5 months – let us know and we might mention it for FREE!

Some tips for your advertising:

Use a check list to ensure you dont miss the obvious. We see plenty of ads that dont have phone numbers, websites, adresses etc. So easy when you are rushed. I have a standard check list on file. If you would like me to email you a copy let me know. mike@peoplemediagroup.co.nz
Get some video footage of your business and get it up on youtube. Link it to your website. Video footage for mobile phones and tablets is growing at a huge rate. Data charges are coming down and 60 plus % of international visitors are using a mobile device! This will only grow.
Use google alerts – easy to set up and you will be shocked what you learn. Just search “google alerts” to find out more! Use key words for all the things you are interested in being kept up to date with.
When putting together your ad continuously consider and reconsider what is the unique feature of your business. Is it the biggest, the best, the longest, tallest, friendliest, only etc. International visitors and attracted to the words that say “unique”.
Make it easy for customers to give you feedback. Ask them or provide them the means.
Make it easy for customers to post feedback to their friends. Provide free wi-fi if you can and even a tablet for them to post on facebook etc. The personal recommendations from customers will be your biggest seller (apart from arrival of course!).
Who can you jointly market with!
Where have most customers been prior to coming to you? Find out and develop a relationship with them so you can advertise there.

More to follow……